Optimize your order pages
my personal statement :
" and please keep in mind how someone should reach them, too often noone cares "
what others say :
Statistics show that more than 60 percent of online shoppers abort the ordering process. If your order page isn't easy to use, all other website promotion efforts will be in vain.
Here are the most important points for a successful order page:
- Link from the home page and from all product and service pages to the order page.
- Give the links on your order page names that your customers can easily recognize: "Order", "Buy", "Store", "Checkout", etc.
- Don't hide the price for your products or services. People won't buy if they don't know what they have to pay.
- Tell your visitors about shipping costs and state taxes.
- Tell your visitors the final price before they have to enter the credit card number.
- Tell your visitors who you are and tell them your complete company address.
- Offer an unconditional money-back guarantee if at all possible.
- Tell your visitors upfront about your refund policy.
- Make sure that your order pages are secure. Use at least 40 bit encryption so that your customers can safely enter their contact and purchase information.
- Make sure that your order pages are easy to understand. Test them with your friends or relatives that don't connect to the Internet very often.
- Regularly test your order pages to make sure that they work.
- Make sure that you'll be notified if your server goes down.
- Make sure that your order page displays a meaningful message if the customer forgets to enter the street name or any other required field.
- Make sure that your order pages work with international customers. German customers don't know what to enter in the "State" field and usually leave it empty. Some countries don't even have postal numbers. Your order pages should work for these customers.
If your order pages are easy to use and secure, they won't hinder or deter customers from completing their purchase.
It's very important that your order pages are a secure place to shop for your customers. Use as much encryption as you can and use the additional security services that are offered by some credit card companies.
Author : Axandra GmbH • Nordring 21 • 56424 Staudt
| IBP
by Axandra GmbH • Nordring 21 • 56424 Staudt |
" I quote parts of their help manual here, so I mention them and give them a little pubblicity, also because I use their software daily and consider it a really nice tool "
Claudio Klemp (Mr.Quality) |
Please allow 2 to 10 seconds
to connect the Clickofono with my mobile/landline
This page has been planned, designed and realized by Claudio Michael Klemp on behalf of Dunia LLc on 31/03/2010.
The technology behind is part of the Clickoweb DOM and Java Api. Remarkable the nearly intact cross browser (Google Chrome, Opera, Apple Safari, Firefox and IE latest versions a per this date) compatibility of the settransparency script, smaller grafical problems on Google Chrome regarding colors of the background in transparency mode on the navibar and it could not be different also IE 7/8 shows a minor bug in rendering the background of the clickofono in transparency mode.
A special note regarding the MenuHint Div, as we had to place it to display none, we do not like that much, but that was needed in case of disabled java on the client machine
W3C compliancy not at 100%, as we need to insert some non standard attributes needed to work around some IE bugs.
Interesting too in pure HTML environment the bookmark.js script (cross browser compatible), I have placed into public domain, as it allows to pick from the DOM the title, Meta Keywords and / or description, allowing thus clientwise to obtain useful and highly qualitativ SEO Links.
special thanks to Angelo and Sagar for their critics and assistance in grafical improvement
02 april 2010 Claudio Klemp
